Blog

The corporate identity was developed for a family-friendly Mexican restaurant located in the city of Porto in Portugal.

The logo is a cartoon representation based on the bespoke illustration of Don Pepe, a character who was born and intended to portray an intimate, relatable and familiar expression that conveys joy and tenderness. The brand also have a handwriting typography that simulates his signature. A Logo, Patterns, Food and Drink Menus, Business cards, website, and Staff Uniforms were all included in this project.