Don Pepe Taqueria

Corporate Identity

Don Pepe Taqueria

The corporate identity was developed for a family friendly Mexican restaurant located in the city of Porto in Portugal.

For the concept of the illustration of Don Pepe a character was born and intended to portray an intimate, relatable and familiar expression that conveys joy and tenderness.

The logo is a cartoon representation of the charming Don Pepe and together with a typography in a handwriting format, simulates his own personal signature.

A Logo, Patterns, Food and Drink Menus, Business cards, Website and Staff Uniforms were all included in this project.