Corporate Identity
Don Pepe Taqueria
The corporate identity was developed for a family friendly Mexican restaurant located in the city of Porto in Portugal.
For the concept of the illustration of Don Pepe a character was born and intended to portray an intimate, relatable and familiar expression that conveys joy and tenderness.
The logo is a cartoon representation of the charming Don Pepe and together with a typography in a handwriting format, simulates his own personal signature.
A Logo, Patterns, Food and Drink Menus, Business cards, Website and Staff Uniforms were all included in this project.